The creative potential of mind mapping (also known as Concept Mapping) is particularly useful for brainstorming. By presenting ideas in an intuitive, graphical, and non-linear manner, mind maps encourage a brainstorming approach to generating ideas and creating connections.
This approach encourages you to enumerate and connect concepts without beginning with a specific conceptual framework. As you create a mind map, you are able to branch out in various directions and make connections between the branches. You can further divide the ideas into more related ideas with additional lines.
Creating mind maps helps put together information in a way that reveals relationships with new information. You start with the basic problem as the center, and then generate ideas to obtain at a large number of different possible solutions. You can draw lines from the ideas to other possible solutions related to your idea.
Since it is a system that taps into the way the brain naturally functions, you find that mind mapping puts you in touch with your true creative potential, and that you can generate and organize ideas at a very fast pace. Using color, symbols, and images also helps to stimulate imagination.